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Mum’s The Word For Bannockburn Mumpreneur Announced As National Award Finalist

Mum of 2, Toni Leoncini, 28, from Bannockburn has been recognised as a Best Social Media Success Story finalist in the coveted 2016 Motivating Mum Brilliant Biz Mum Awards.

These prestigious awards are the brainchild of one of Australia’s leading networking groups for mums in business – Motivating Mum ( They celebrate and showcase the outstanding hard work, determination and achievements of many mums in business across the country.

Shortly after Toni gave birth to her second child, she launched her business venture – Freddie & Ava ( Eight months on, her online children's décor retail store, specialising in Handmade Crochet Rugs is going strong with constant growth and recognition.

"Stuck at home with a 3 month old and 1 1/2 year old I quickly realised that a 9-5, full time job was not for me in the near future. Taking advantage of my creative nature and love of children's fashion and décor, I decided to start 'Freddie & Ava' (named after my children), within weeks the response I received was fantastic. Today, with a lot of hard work and refinement Freddie & Ava has grown to have and incredible following of 20K on Facebook and 2.7K on Instagram." said Mrs Leoncini.

 "Running your own business can be very isolating and I am constantly questioning if I am doing the right thing so being nominated for these awards means a great deal to me and is reassuring that I am doing the right thing. I am very proud of myself, I love what I do and I can't wait to see what the future holds." added Mrs Leoncini.

The Motivating Mum Brilliant Biz Mum Awards are made up of 13 categories each representing particular areas of business including social media, branding, marketing and more.

What sets these particular awards apart from many others is they are judged by a panel rather than social media voting. This means all winners are determined based on merit.

Thirteen amazing mums in business will be announced as the best in their field at the Brilliant Biz Mum Awards night which will be held on Saturday 14th May 5-9pm at Deaf Children Australia in Melbourne. The award ceremony will follow on from a Biz Mum Conference featuring amazing speakers, workshops and networking opportunities.

Each category winner will win a beautiful charm necklace, coverage in Little One Magazine online (Awards media partner) and business package valued at more than $1000.

For further information about these awards or Motivating Mum, please visit or