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New country of origin labels for consumers welcomed

I’m delighted to welcome the Commonwealth Government’s country of origin labelling for food campaign, which was announced by Deputy Prime Minister and Minister for Agriculture and Water Resources, the Hon Barnaby Joyce MP and Minister for Industry, Innovation and Science, Senator the Hon Arthur Sinodinos AO recently.

The campaign will appear on TV, radio, in newspapers, digitally and on social media over the coming weeks.

The new food labelling system will provide Australian consumers with the clarity they deserve, without imposing an excessive burden on businesses. I look forward to seeing more of these labels on supermarket shelves.

The broader country of origin labelling reforms came into effect from 1 July 2016 and a two-year transition period is now in place.

Since the introduction of the reforms, many foods found on Australian retail shelves have started to include the familiar kangaroo in a triangle logo to show that the food is made, produced or grown in Australia. Imported foods that only undergo minor processing or packaging here cannot claim to be made here or carry the logo.

The new labels also include a bar chart indicating the proportion of Australian ingredients.

For more information go to or search ‘clearer food labels’.

Further information for businesses can be found at

Sarah Henderson,  MP

Member for Corangamite